The realization of interpersonal meanings in cosmetic Maybelline New York in 2018 advertisements

Background Interpersonal meaning is the interaction between the speaker and the listener and the writer and the reader. This study aims to determine the structure of mood and how the structure of mood is found. The purposes of this study are (1) to be more sensitive to the mood structure shown in Maybelline New York cosmetic advertisement. (2) to investigate the reason of why interrogative sentences are more difficult to find than declarative sentences. Through this research, we can see the types of mood structures, and how these mood structures are used. Methods The type of research approach used is descriptive qualitative. Research in this case describes systematically, factually and accurately facts and causal relationships of the phenomena studied. The sources of data in this study are eight cosmetic Maybelline New York products, namely the Maybelline gel pencil, L’oreal colour riche nail, Maybelline mascara and eyeliner, Maybelline creamy lipmatte and Maybelline eyeshadow, Maybelline eyeliner, Maybelline lipstick, and Maybelline clear smooth all in one. Results In analyzing the data, the researcher of the 2014 Halliday theory revised by Mathiesse found that there are three types of manifested mood, four types of realized speech function, and mood-based realization of speech function. The moods manifested were declarative (48.64%), interrogative (5.40%) and imperative (45.94%). Speech functions that are realized are statements (48.64%), questions (5.40%), offers (18.91%) and command (24.32%). Conclusions It can be concluded that declarative sentences are mostly found in Maybelline New York products. Researchers suggest that readers be more careful in using mood structures in cosmetic advertisements so that there are no misunderstandings.


Introduction
Social beings utilize language as a tool to communicate with one another (Lindsay and Knight, 2010;Herman et al., 2020).For worldwide communication, English has grown in popularity and is frequently referred to as an international language.Language is necessary for people (Eggins, 2004) to engage, communicate, and receive information from others.
Language is a means of communicating (Butt, 2011;Herman, van Thao and Purba, 2021) with others through sending ideas, emotions, thoughts, information, and ideals (Herman, van Thao and Purba, 2021).The process of conveying a person or a group's meanings, ideas, and understanding to another person or group is described as communication (Sharma, 2017:259).The researcher draws the conclusion that communication is an interaction or relationship between 1-2 persons or a group of people in a society who share information.Text is used to communicate and the meaning and structure of the text are contained within it.Meaning (semantics) is crucial in this context because the goal of communication is for listeners to grasp what the speaker is saying.
The greatest level of language is semantics, which acts as a bridge between language and the outer world (Halliday and Matthiesen, 2014:42).This indicates that semantics interfaces with content, but also with other systems that function within context.Lexicogrammar converts the linguistic meaning of experience and interpersonal relationships into words that reflect the speaker's perspective (Halliday, 1994).
Therefore, researchers want to examine the interpersonal meaning in cosmetic advertising.Interpersonal meaning is one of the most fundamental interacting contrasts between using language to convey knowledge and using it to interchange products and services (Susanto & Watik, 2017;Herman et al., 2022c).Interaction between the speaker or writer and the listener or reader is thus tied to interpersonal meaning.Its purpose is to facilitate the interchange of rhetorical roles such as declarations, questions, offers, and commands (Ngongo et al., 2022).
Therefore, interpersonal meaning can also occur in an advertisement.Where interpersonal meaning is the interaction between the speaker and the listener and the writer and the reader (Herman et al., 2019).In this case, it can be seen that the relationship between interpersonal meanings and advertisements is very clearly related because in an advertisement there must be an author to write the advertisement and those who read the advertisement are the readers.
Advertisement is a process of conveying information about products such as goods, services, and ideas from a company to a target audience.Advertising is the origination or communication of product ideas to motivate consumers to purchase (Belch & Michael, 2003).During the marketing process (Goddard, 1998), advertisements can provide information, ideas or messages to the audience.The purpose of this process is to ask the audience to take action.Cosmetics sellers and commercial businesses require advertising services.
The purpose of cosmetic advertising is not only to provide information but also to introduce the product to buyers.Interpersonal meaning includes speech functions which include speech functions of statements, questions, offers, and commands and their realization in declarative, interrogative, and imperative atmospheres (Herman et al., 2022b).

REVISED Amendments from Version 2
The manuscript has been enhanced based on valuable feedback and recommendations to improve the overall quality of the research.
The revised gap analysis provides a detailed examination of existing literature, emphasizing the uniqueness and feasibility of the research.By integrating theoretical frameworks and focusing on the relationship between the author and the audience in advertising communication, the study explores mood and speech functions in advertising.
The significance of analyzing language, mood structures, and speech functions in cosmetic advertising is highlighted, with practical implications for marketers, advertisers, and consumer behavior researchers.The report also addresses ethical considerations in language and communication strategies in cosmetic advertising.
The results emphasize the prevalence of declarative mood and statement speech functions in analyzed cosmetic advertisements, providing a comprehensive analysis of the findings.
These enhancements aim to improve the clarity, significance, and depth of the research, effectively addressing the comments and suggestions provided.
Any further responses from the reviewers can be found at the end of the article Therefore, the researcher will examine a cosmetic advertisement product, namely the Maybelline gel pencil.The problem that occurs with the cosmetic advertisement of the product is that the ad does not explain in detail the target age for using these cosmetics.Which means, in the marketing of cosmetic advertisements, there must be a target age for who can use these cosmetic items.The second problem found was the lack of specificity in the delivery of uses and how to use these cosmetic items.What that means is that in an advertisement, whether it's a beauty advertisement, product advertisement, and so on, there must be a delivery of the use and instructions on how to use the beauty cosmetic item and when the beauty cosmetic item is used.The Maybelline gel pencil is useful for beautifying the eyebrows with color.
Most women use cosmetic products for their beauty so that their partner is comfortable with their beauty (Mafra et al., 2020) but do not see the side effects that will occur in the future.The side effects include facial wrinkles, acne, and blackheads.Examples of Maybelline New York advertisements are, Maybelline gel pencil, eyeliner, lipstick and powder.
Below is a picture of the Maybelline New York's Gel Pencil beauty cosmetic advertisement: From the example above, the researcher can see that the problem with the Maybelline gel pencil New York advertisement is that there is no delivery or instructions on how to use it.Based on the example above, we can clearly see the types of interpersonal meaning of the Maybelline gel pencil New York advertisement (Tables 1-4).
In performing this research, the researcher draws on prior findings from Patpong's (2009) thesis 'Thai Persuasive Discourse: A Systemic Functional Approach To An Analysis Of Amulet Advertisements', which is related to this research.By examining three metafunctions, this study seeks to explain how persuasive discourse is lexicogrammatically investigated.According to the research findings, the relational process comes in second place to the material process in terms of ideational significance.Declarative mood is most frequently used in interpersonal contexts, followed by imperative.The unmarked topical theme was determined to be dominating (91.58%) in the textual analysis, followed by the labeled theme (8.42%).
As a result, it can be claimed that this research differs from earlier research.Cosmetic advertisements that contained four speech functions, including statements, questions, offers, and commands as well as three types of moods, including declarative, interrogative, and imperative in interpersonal meaning has been studied by Patpong.This study has only examined persuasive discourse in the previous study (Patpong, 2009), which was investigated lexicogrammatically by investigating three metafunctions, namely ideational, interpersonal, and textual.As a result, the researcher concentrated only on 3 different moods and 4 speech functions in advertisement for beauty products.
The Halliday theory, proposed by Matthiessen in 2014, is in agreement with this research.Three different types of mood realization, four different types of speech function realization, and mood realization of speech function were discovered by the researcher.Declarative (83.33%), interrogative (3.33%), and imperative (13.33%) moods were realized.Statements (43.33%), questions (6.67%), offers (40%) and orders (10%) are the speech functions that are really used.This demonstrates that statements in advertising for goods are more likely to interest and persuade consumers.
The recent phenomenon in cosmetic advertising and the explanation given above is the reason why this research focuses on analyzing the type of interpersonal meaning in cosmetic advertisements.
The study focuses on analyzing interpersonal meanings in Maybelline New York cosmetic advertisements through linguistic aspects, mood structures, and speech functions.It aims to contribute to understanding communication strategies in advertising and emphasizes the role of language and semantics in conveying interpersonal meanings.By integrating existing theoretical frameworks and building on established theories, the study aims to explore the structure of mood and

Research design
This study was carried out utilizing a descriptive qualitative approach.Eight of the most popular methodologies, according to Ary et al. (2010:29), include the following: basic interpretative studies, case studies, document or content analysis, ethnography, grounded theory, historical studies, narrative inquiry, and phenomenological research.Because the researcher employed the scripts of advertisements as the subject of the investigation, this study utilized a document or content analysis.Content or document analysis, according to Ary et al. (2010:457), is a research technique used to analyze textual or visual materials with the goal of discovering certain qualities of the material (Purba et al., 2022).The source material for analysis could be a textbook.Because textbooks are collections of logical ideas that are organized according to learning objectives.This means that the objective of the product is given in the Maybelline New York cosmetics advertising, both on TV and in the catalog.
Sugiyono (2017) claims that qualitative researchers are human instruments that serve to state the research focus, choose information as a data source, compile data, assess data quality, analyze data, interpret data, and draw conclusions about findings (Sugiyono, 2017cited in Munthe et al., 2021).The sources were gathered at random by searching for advertisements on the internet.The researcher utilized the internet, YouTube, a phone, a television, a pen, a book, and a piece of data in this study as the tool to get the data.The data were collected using observational methods.Google was used to search for and download the complete text of advertisements.Next, we downloaded cosmetics advertisement texts that only used English as the language of communication.A detailed explanation of the data collection and research instruments is provided in the data collection section.Watching product ads on YouTube can be a more effective way to gain insight into a product.We were able to quickly and easily filter search results to find the specific product they are interested in.YouTube offers extra information about the product being advertised.This includes links to websites where viewers can purchase the product and read more reviews.

Data sources
Data are units of information, often numeric, that are collected through observation.Burnham (2012:1) stated that research data is the information that is typically kept and acknowledged by the scientific community as being required to validate research findings.The sources of data in this study are eight cosmetic Maybelline New York products, namely the Maybelline gel pencil, L'oreal colour riche nail, Maybelline mascara and eyeliner, Maybelline creamy lipmatte and Maybelline eyeshadow, Maybelline eyeliner, Maybelline lipstick, and Maybelline clear smooth all in one.The advertisement text for these cosmetics were taken from the Maybelline website: https://www.maybelline.co.id/.

Data collection
Data were gathered using an observational methodology (Tables 5-7).The researcher examined the advertisements by searching for them on Google in order to download the complete text of the advertisements.The researcher then downloaded cosmetics advertising text that was in English.The procedures for gathering the data in this study make use of numerous strategies, including: 1. Searching text for cosmetic adverts on websites or the internet.
2. Reading and selecting the website that offers English-language text for cosmetic advertisements.
3. Downloading carefully chosen website text for beauty adverts, https://www.maybelline.co.id/, https://www.loreal.co.id/.The research is primarily focused on examining Maybelline New York advertisements, https:// www.loreal.co.id/ was also used for comparison and data collection.4. Choosing the data from the advertisement that uses English.

5.
Examining the details or terminology used in cosmetic marketing.
6. Eliminating data which contains the same information.
7. Listing and giving codes to all the clauses by using the tables.
The additional methods and full data are available under Underlying data [Herman et al., 2022a].

Data analysis
The researcher then conducted an analysis of the data.Most qualitative researchers use data to describe events, explain what they mean, and gain an understanding of them.Since various strategies require various methods of analysis, this study will concentrate on interpersonal meaning.
Miles, Huberman and Saldana (2014:31-32) stated that analysis in qualitative research consists of three steps that occur simultaneously, namely; 1. Data condensation, 2. Data presentation, and

Conclusion drawing and verification.
In this study, the data were analyzed through the following steps: 1. Data condensation The method of selecting, concentrating, streamlining, abstracting, and changing the unprocessed data that results from field notes is known as data condensation.The procedure for condensing data is as follows: a. Selecting information from the website's text-based cosmetic adverts.e. Analyzing the data by selecting each clause for the type of mood and speech function.Data selection is based on mood elements (subject and finite) residue elements (predicator and complement) and so forth all of them were realized in declarative, interrogative and imperative as descriptive analysis.Then, the speech function is manifested in statements, questions, commands and offered as a result of interpersonal meaning interpretive analysis.

Data display
The next stage is to display the data after it has been compressed.A data perspective is a structured, condensed collection of information that facilitates processes like verification and conclusion-making.To make the data easier to understand for readers, researchers present the data in the form of tabular analysis.First, the information was categorized according to the mood types imperative, interrogative, and declarative.Second, knowing the realization of mood in speech function as interpersonal meaning in cosmetic advertisement text.Below are formulas and examples of analysis in tabular form: Frequency of the sub category n: total types of all categories.

Drawing and verifying conclusions
One of the crucial steps in this investigation is coming to and verifying conclusions.This is a method of learning the study's findings.Here, the researcher draws a conclusion after thoroughly defining various mood and speech functions and learning how the text of cosmetic commercials realizes interpersonal meaning.
The research approach used in this study is a descriptive qualitative method, aiming to systematically describe the phenomena studied.Data sources include eight Maybelline New York cosmetic products: gel pencil, colour riche nail, mascara, eyeliner, creamy lipmatte, eyeshadow, lipstick, and clear smooth all in one.Data analysis was conducted using the 2014 Halliday theory revised by Mathiesse, revealing three manifested moods, four realized speech functions, and mood-based realizations of speech function.The study employed an approach in analyzing the mood structures in Maybelline New York cosmetic advertisements, focusing on linguistic features and rhetorical strategies to convey interpersonal meanings.It identified mood structures and how they engaged the target audience.
Qualitative research methods were used to explore why interrogative sentences were less prevalent than declarative and imperative sentences in the advertisements.The study delved into linguistic and persuasive elements to understand the motivations behind the distribution of mood structures.The research methodology involved a detailed examination of Maybelline New York cosmetic advertisements to uncover the nuances of interpersonal meanings conveyed through mood structures.

Results and discussion
Based on the data analysis, there were five cosmetic Maybelline New York advertisements chosen.To conduct this research, there were 25 clauses to identify.The following analysis had been conducted from the perspective of the interpersonal meaning by analyzing its use of mood, speech function and how the speech function is realized in cosmetic Maybelline New York advertisements (Tables 8-18).It is explained as follows: 1

. Types of mood realization
There were three types of mood realized in five cosmetic Maybelline New York advertisements.The moods were realized by declarative mood, interrogative mood and imperative mood.
The following data and analysis were described: a. Declarative mood Advertisement 1 -Loreal ad quote From the mood structure above, the clause can be identified by the position of the subject (Milla) which is before the finite (is).

b. Interrogative
Yes-no interrogative is the order Finite before Subject Advertisement 2 -Maybelline ad quote (https://www.maybelline.co.id/) [Herman et al., 2022a] From the mood structure above, it can be identified by the position of the subject (the next) which is after the finite (is).

c. Imperative
Imperative mood is the clause when the predicator at the beginning of the sentence, with or without the subject which is usually "you".
Advertisement 3 -Loreal ad quote (https://www.loreal.co.id/ [Herman et al., 2022a] From the mood structure above, it can be found from the clause that the predicator (visit) is at the beginning of the sentence.We also find that there is no subject after the predicator.
According to the data, there were 37 clauses chosen which contain declarative mood, interrogative mood and imperative mood.The percentage of mood will be explained in the table below:

Types of speech function realization
There were four types of speech function realized in five cosmetic Maybelline New York advertisements.The speech functions were realized by statement, question, offer and command.The following data and analysis were described: a. Statement A statement is something that is said aloud or written down that conveys information.A statement may be neutral or adverse.
Advertisement 4 -Maybelline ad quote (https://www.maybelline.co.id/) How to use Maybelline gel pencils that lasts up to 16 hours of wear From the sentence above, we can see that the sentence provides information about how to use the Maybelline gel pencil product for up to 16 hours wear.

b. Question
A question is a technique to demand information in the form of an interrogative statement.It can be a yes-orno question or an information query (wh-question).A question is an interrogative statement that is used to obtain information or ask an inquiry.
From the sentence above, it shows that the advertisement is trying to find out whether the consumers already know or not about the latest product from Paris.This sentence also uses a wh-question that functions to seek confirmation from the consumers regarding knowledge of the latest product from Paris.

c. Offer
Offer is defined as a way to provide someone with a good or service.Offering something also conveys a willingness to provide or perform it.
Advertisement 6 -Maybelline ad quote (https://www.maybelline.co.id/) [Herman et al., 2022a] Jourdan is wearing new eye studio lasting drama waterproof gel pencil in cashmere white From the sentence above, we can see that the sentence provides information about how to use the new studio eye drama waterproof gel pencil in cashmere white.

d. Command
By requiring the listener to provide something, you can receive knowledge, goods, or services.Demanding goods and service through an imperative statement, whether it takes the form of a positive or negative command, is another way to use a command.The subject is not included in the command sentence.
Advertisement 7 -Maybelline ad quote (https://www.maybelline.co.id/) [Herman et al., 2022a] Add color to your cheeks with fit me!Blush From the sentence above, we can see that the sentence gives orders to consumers by adding color to the cheeks with fit me!Blush.
According to the data, there were 25 clauses chosen which contain a statement, question, offer and command.The percentage of mood is explained in the table below:

Realization of speech function based on mood
There were four speech functions realized based on mood: Statement realized by declarative mood, question realized by declarative mood and interrogative mood, offer realized by declarative mood and imperative mood, command realized by imperative mood.
The following data and analysis were described as follows: a. Statement realized by Declarative Mood.

Speech function: Statement
The speech function is a statement because it gives information.From the sentence above, we can see that the sentence provides information about their product (Maybelline).Maybelline informs about the superiority of its product which is the 1st gel pencil with translucent gel base.It will make it easier for users to use or apply this product.

Speech function: Question
The speech function is question, because it demands information.From the sentence above, it shows that the advertisement is trying to find out whether the consumers already know or not about the latest product from Paris.This sentence also uses wh-question that function to seek confirmation from the consumers regarding knowledge of the latest product from paris.

Speech function: Offer
The speech function is offer, because it gives goods-and-services.From the sentence above, Maybelline makes Jourdan the artist of the product.Maybelline provides the fact that Jourdan uses new eye studio lasting drama waterproof gel pencil in cashmere white.But, this actually becomes a means to offer the consumers, if they want to be like Jourdan, Maybelline.

Speech function: Offer
The mood is imperative, because there is a predicator at the beginning and no subject.The speech function is offer, because it gives good feel and services.It gives a recommendation to the consumer that "at maybelline.com" the consumer will get the tips from Maybelline experts.

Speech function: Command
The mood is imperative because there is a predicator at the beginning and no subject.The speech function is command, because it demands goods and services.The advertisement persuades the consumers to buy the product as soon as possible.
From the data, there were 37 clauses chosen from clauses which contain a statement, question, offer and command.Statement is realized by declarative mood, question is realized by declarative mood and interrogative mood, offer is realized by declarative mood and imperative mood, command is realized by imperative mood.The percentage of mood is explained in the table below: The analysis of the cosmetic Maybelline New York advertisements revealed that declarative mood was the most prevalent, constituting 48.64% of the identified mood structures, followed by imperative mood at 45.94% and interrogative mood at 5.40%.In terms of speech functions, statements were the most prevalent at 48.64%, followed by commands at 25%, offers at 19.44%, and questions at 5.55%.The realization of speech function based on mood showed that declarative mood primarily manifested as statements, while imperative mood was predominantly realized as commands and offers.Interrogative mood was less prevalent in the realization of speech functions.Overall, the findings indicate a predominance of declarative mood and statement speech functions in the analyzed cosmetic advertisements, suggesting a tendency towards informative and directive communication strategies in the advertising content.
Tables 5 to 18 provide a comprehensive analysis of mood structures and speech functions in the analyzed cosmetic Maybelline New York advertisements.Table 5 outlines the percentage of declarative, interrogative, and imperative moods identified in the advertisements, with declarative mood being the most prevalent at 48.64%, followed by imperative mood at 45.94% and interrogative mood at 5.40%.Table 6 details the percentage of statements, questions, offers, and commands within the advertisements, indicating that statements were the most prevalent at 48.64%, followed by commands at 25%, offers at 19.44%, and questions at 5.55%.Table 7 further delves into the realization of speech functions based on mood, demonstrating how different speech functions are manifested within specific mood structures.Tables 8 to 18 present specific examples of mood realization and speech function within the advertisements, offering detailed insights into the linguistic and communicative strategies employed in the cosmetic Maybelline New York advertisements.These tables collectively provide a nuanced understanding of the prevalence and realization of mood and speech function types in the analyzed advertisements, shedding light on the linguistic and rhetorical choices within the context of cosmetic advertising.
Tables 8 to 18 provide specific examples of mood realization and speech function within the analyzed cosmetic Maybelline New York advertisements.These tables offer detailed insights into the linguistic and communicative strategies employed in the advertisements.For example, Table 8 presents a specific advertisement quote and analyzes the mood realization and residue elements within the sentence.Similarly, Table 9 provides an example of an interrogative mood with a specific quote and the corresponding residue elements.Tables 10 to 17 offer additional examples of specific advertisements, showcasing the realization of different mood structures and speech functions within the cosmetic Maybelline New York advertisements.The results collectively illustrate how mood and speech function are manifested in specific linguistic contexts, providing a detailed analysis of the interpersonal meanings conveyed through the advertisements.

Discussion
Based on the research and the analysis of 811 pieces of data, 18 clauses were found which were declarative, 2 clauses were interrogative, 17 clauses were imperative.From this we can see that almost all declarative sentences are needed because declarative words are statements.Just like a statement sentence that must have a subject and a finite.Therefore, there are more declarative sentences than other types of mood.To enable the researcher, there were 37 clauses to identify.Types of mood realization is declarative, interrogative and imperative.The types of speech function realization in cosmetic Maybelline New York advertisements are statement, question, offer and command.18 clauses were found which were statement, 2 clauses were found which were question, 7 clauses were found which were offer and 9 clauses were found which were command.If you want to find the implicit referential meaning you can use the Halliday theory revised by Matthiessen.Therefore, the purpose of the conclusions described above are to determine the type of mood structure in the interpersonal meaning embodied in Maybelline New York cosmetic advertisements, and to find out how the interpersonal meaning in the Maybelline New York cosmetic advertisement is realized.
The study involves analyzing language, communication strategies, and consumer behavior.It uses linguistics, semiotics, and discourse analysis to uncover underlying structures and functions in cosmetic ads.This research helps understand how language influences marketing and advertising.It also explores how advertisers use language and interpersonal elements to engage consumers, convey brand messages, and influence perceptions and behaviors.The impact of linguistic choices on consumer responses, attitudes, and purchase decisions is considered, bridging advertising communication and consumer behavior research.
Ethical questions about language and communication strategies in cosmetic advertising, such as transparency, truthfulness, and the effects of persuasive language on consumer decision-making, are raised.This ethical dimension prompts considerations about the societal impact of advertising communication and the responsibilities of advertisers in conveying accurate and ethical messages.
The present study is crucial for understanding communication strategies used by cosmetic brands in their advertisements.
Analyzing language, mood structures, and speech functions in advertising can provide valuable insights for marketers and communication professionals in the industry.This research also explores the relationship between the author and the audience in advertising, helping to understand how advertisements engage with their target audience.
Furthermore, focusing on mood structures and speech functions in cosmetic advertisements lays the groundwork for studying linguistic and semiotic aspects of advertising communication.This knowledge can improve advertising strategies, create more impactful advertisements, and enhance communication in the cosmetic industry.Moreover, studying the impact of interpersonal meanings in advertising on consumer behavior can contribute to consumer behavior research.Understanding how linguistic elements influence consumer perceptions and purchase decisions can inform marketing strategies and lead to more effective advertising campaigns.This research enhances our understanding of communication strategies in the cosmetic industry and offers practical implications for marketers, advertisers, and consumer behavior researchers.By delving into the complexities of language and communication in advertisements, this research can improve advertising practices in the cosmetics sector.
The research findings on mood structures and speech functions in Maybelline New York advertisements offer valuable insights into advertising strategies.The dominance of declarative mood and statement speech functions suggests a focus on informative and directive communication.These results align with previous research emphasizing the importance of declarative sentences in advertising.The prevalence of these linguistic elements highlights their role in conveying information and directives to engage the audience effectively.

Conclusion
The research findings on mood structures and speech functions in Maybelline New York advertisements offer insights into advertising strategies.The dominance of declarative mood and statement speech functions suggests a focus on informative and directive communication.These results align with previous research emphasizing the importance of declarative sentences in advertising.The prevalence of these linguistic elements highlights their role in conveying information and directives to engage the audience effectively.By connecting the findings to established patterns in advertising communication, this study enhances the understanding of linguistic strategies in cosmetic advertising.
Based on the analysis of interpersonal meaning in cosmetic Maybelline New York advertisements, there are some conclusions: 1.In interpersonal meaning, clauses are analyzed from the mood structure which consists of mood elements and residue elements.From the analysis of interpersonal meaning through the mood structure found in the Maybelline New York cosmetics advertisements, there are 28 subjects obtained and 28 finite obtained.For residue elements, 17 predicates are obtained, 28 complements are obtained, 2 mood adjuncts are obtained.And there are 18 clauses (50%) as declarative mood, 2 clauses (5.55%) as interrogative mood and 16 clauses (44.41%) as imperative mood.
By understanding the function of speech, the researcher concludes that the function of speech in an advertisement is one of the moods that attracts someone to buy the product.This is one of the reasons for the researcher to examine the function of language in an advertisement.
Cosmetic brand Maybelline New York has been a leader in the beauty industry for over a century, and its advertisements have an immense influence on consumer culture.In 2018, their ads began to incorporate more meaningful interpersonal messages in an effort to challenge societal norms and beauty standards.By featuring models of all races, sizes, and genders, the ads highlighted the importance of inclusion and self-love.This shift in messaging was further highlighted by the company's collaborations with celebrities and influencers who promote positivity and acceptance.The realization of these interpersonal meanings in the 2018 Maybelline New York advertising campaign was significant in terms of its impact on consumer culture, as well as its long-term effect on the beauty industry.This shift in messaging away from conventional beauty standards and towards inclusivity and self-love could be indicative of a broader societal shift towards acceptance and understanding.However, there is still a need for further research in this area to better understand the limitations and future research scope of this new messaging.This could include analyzing the impact of Maybelline's campaign on consumer behavior and attitudes, as well as exploring how other beauty companies are responding to this shift.
The major aspect is that enough information is included in the parts dedicated to analysis to allow for peer replication and validation of results.
It is suggested that the researcher may look into the generalizability dimension of the research findings.However, transparency are ensured by providing all source data required for repeating the outcomes and the information gathered for the study provides strong support for the conclusions derived from the findings.
The work integrates pertinent recent research into its clear and precise presentation of the subject matter.
For these reasons, the paper is deemed scientifically sound as written.

Is the work clearly and accurately presented and does it cite the current literature? Yes
Is the study design appropriate and is the work technically sound?Yes

Are sufficient details of methods and analysis provided to allow replication by others? Yes
If applicable, is the statistical analysis and its interpretation appropriate?Yes Are all the source data underlying the results available to ensure full reproducibility?

Are the conclusions drawn adequately supported by the results? Yes
Competing Interests: No competing interests were disclosed.
I confirm that I have read this submission and believe that I have an appropriate level of expertise to confirm that it is of an acceptable scientific standard.

Danang Satria Nugraha
Sanata Dharma University, Yogyakarta, Indonesia The paper is scientifically sound in its current form and only minor, if any, improvements are suggested." This determination is grounded on the following factors: 1) The work is presented with clarity and precision and adeptly incorporates current literature.
2) The study design exhibits appropriateness and holds academic significance.
3) The methods and analysis are sufficiently detailed to facilitate peer replication.
4) The minor statistical analysis and its interpretation are found to be fitting.

Danang Satria Nugraha
Sanata Dharma University, Yogyakarta, Indonesia This article offers a well-organized and comprehensive description of the problem, meeting current research needs.The feasibility and uniqueness of the research suggest its value and warrant further review.However, to enhance the introduction section, clearly articulating the research's uniqueness and feasibility is crucial.
To improve the article, the following points should be considered: A detailed gap analysis is necessary.1.
The manuscript needs to articulate the importance of the research better.2.
The rationale must be strengthened by providing arguments about the locus and discussion.

3.
The results should include an interpretation of the findings.4.
The conclusion should answer the research question and relate to previous research/findings.

5.
Though the literature review and previous studies illustrate and explain the adequacy of the reasons for the study, the focus of the object being discussed needs to be strengthened.

6.
To strengthen the study, the accuracy and scope of the literature review should be improved by adding more information where needed.

7.
The last paragraph of the method section requires further elaboration.8.

Is the work clearly and accurately presented and does it cite the current literature? Partly
Lastly, the results have been interpreted to provide a comprehensive analysis of the findings, particularly focusing on the prevalence of declarative mood and statement speech functions in the analyzed cosmetic advertisements.These improvements aim to enhance the clarity, significance, and depth of the research, and I believe that the updated manuscript now effectively addresses the comments and suggestions provided.
Competing Interests: The authors declare that there is no competing interest.
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5) All source data underpinning the results are provided to ensure full reproducibility.6) The drawn conclusions are well substantiated by the results obtained.Is the work clearly and accurately presented and does it cite the current literature?YesIs the study design appropriate and is the work technically sound?YesAre sufficient details of methods and analysis provided to allow replication by others?YesIf applicable, is the statistical analysis and its interpretation appropriate?YesAre all the source data underlying the results available to ensure full reproducibility?YesAre the conclusions drawn adequately supported by the results?YesCompeting Interests: No competing interests were disclosed.Reviewer Expertise: Theoretical Linguistics I confirm that I have read this submission and believe that I have an appropriate level of expertise to confirm that it is of an acceptable scientific standard.Version 1Reviewer Report 19 April 2024 https://doi.org/10.5256/f1000research.142459.r207877©2024 Nugraha D. This is an open access peer review report distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Table 5 .
The percentage of types of mood(Fang, 2016).

Table 7 .
The realization of speech function based on mood(Fang, 2016).

Table 6 .
The percentage of types of speech(Fang, 2016)..Converting the data to be simplified into a clause.The clause consists of mood and speech function which is used in cosmetic advertisement.d.Evaluating the collected data which consists of mood and speech function used in cosmetic advertising. c

Table 11 .
The percentage of mood realized in cosmetic Maybelline New York advertisements(Fang, 2016).

Table 12 .
The percentage of speech function in cosmetic Maybelline New York advertisements(Firmansah,  2015).

Table 15 .
Jourdan is wearing new eye studio lasting drama waterproof gel pencil in cashmere white(Fang,  2016).

Table 17 .
Finish look with color sensational powder matte lipstick in cruel ruby(Fang, 2016).

Table 18 .
The realization of speech function based on mood in cosmetic Maybelline New York advertisement(Firmansah, 2015).