An economically active population (EAP) attempts to grow small businesses, allowing significantly more employment opportunities. Jiménez (2012) states that the purpose of any economic activity, whether agricultural, livestock or industrial, is to supply a benefit to its owners. The main global activity carried out in rural areas is animal raising for commercial purposes ( Ordoñez & Lasso, 2010). Poultry farming is a key activity that can provide several benefits especially for the rural economy. However, it is important that poultry farmers become aware of the importance and value of poultry in the creation of companies, more than just meeting basic needs; when the obtained products are marketed, an EAP is formed.

In this study, we examine egg production in Ecuadorian Andean communities (Tzimbuto, Bayushig "La Liberad," and La Victoria "Pusuca.") A quality analysis of the eggs and an analysis regarding the demand for egg consumption was carried out at the Utopia Community Fair, Riobamba, Ecuador.

From farming family surveys, it can be observed that 100% of producers own Creole birds. The majority of producers (72 %) own 0–10 birds and 28 % own 10–20 birds.

Analysis of the types of egg consumed found that 49% of families consume laying eggs, 47% consume rural eggs, while only 4% consume quail eggs.

In total, 84% of producers buy eggs because of their nutritional value, 12% because the animals are fed with organic food, and 4% because the eggs have a special flavor. Therefore, it is necessary to inform producers about the requirements of hens to produce eggs rich in essential nutrients, and to convey an added value to the product by disseminating the nutritional composition of the egg being commercialized, based on nutritional information.

Regarding the commercialization of eggs, 57% of producers sell their products at the Utopia Community Fair, 30% sell them in stores, and 6–7% go to markets or deliver them directly to consumers’ homes. This shows that there is great support for direct community association with producers. Therefore, producers understand that direct association with customers results in beneficial sales channels, as they avoid intermediate vendors, who usually obtain higher profits without investing in or producing the product.

According to the producers, 96% of them sell 1–2 egg cartons, each containing 30 eggs, and only 4% sell 3–4 cartons. Using the latter figure, this means that 90–120 eggs are sold at a cost of US$0.25/egg. These statistics represent that the egg production is intended for a retail scale; however, an increase in production will yield greater profits.

This study demonstrated that production cost of eggs contains several expenses: cost of poultry, chick feed, natural alternative medicines for hens, labor cost, and transportation ( Table 2). Poultry purchase according to Andrade (2011) indicates that production cost of the chicken at the end of the breeding phase is US$3.78. When all incurred costs are considered, the total cost of rearing the 81 birds included in this study summed to US$306.18/hen.

For the purchase and rearing of animals (including food and medicine), labor and transportation, the total costs are US$1263.77. Sales of eggs amounted to US$1,500.00. The profit/cost indicator for egg production is US$1.19, indicating that producers have a profit margin of 0.19 cents for each dollar invested, value that can vary according to the age, production phase, and feeding of birds, complying with very strict food principles, the quality of production, and necessary marketing ( Table 2).

Out of the surveyed producers, 75.4% were women and 24.6% were men; 61% have a family composed of 4 to 5 members, followed by 28% with 2 to 3 members, and the remaining 11% with 6 to 7 members. In total, 98.46% of producers surveyed include eggs in their diet, while only 1.54% do not consume eggs.

The results show that 72.31% of producers purchase both types of egg (processed and rural), 16.92% prefer processed eggs, 9.23% like for rural eggs, while as few as 1.54% do not consume eggs at all. Exploration of consumer behavior revealed that 48.44% of the producers surveyed buy eggs daily, 37.50% purchase eggs fortnightly, 12.50% acquire eggs weekly, and 1.56% buy them monthly. The average number of eggs that families purchase is 13 units daily, 33 weekly, 30 fortnightly, and 60 per month. The average amount that producers pay to buy eggs is US$7.50 for rural eggs and US$3.25 for commercial eggs; producers said they allocate US$8.00 to buy any type of eggs per week.

A total of 60% of the producers go shopping in stores located in their neighborhood, 18.46% go to Utopia Community Fair, 13.85% choose public markets, while 4.62% prefer to buy them directly from producers.

The main characteristics of the eggs sold at the Utopia Community Fair show that the average weight of the eggs was 47.24 g; the length 55.24mm; width 41.66mm; weight and thickness of the shell 4.90 g and 0.42 mm, respectively. The color of the yolk obtained a brightness of 57.62 L*, 5.53 a* for red/green tones and 47.15 b* for yellow/blue tones. The measurement of color and brightness of the yolks reveals high quality of the overall egg, which can be rated as a top product offered by the Ecuadorian market.

The costs to produce a rural egg for the Utopia Community Fair is US$0.21 with a profit/cost of US$0.04 per egg (the unit sale price being US$0.25).

Statistical data of our study reveal that 18.46% of producers purchase rural eggs, their average consumption is 30 units, and they spend US$7.50 fortnightly. It can be noticed that all producers possess Creole birds; 72% own 0-10 birds and 28% own 10-20 birds. Therefore, it was considered that poultry production is not widespread even though it is considered a very profitable business. Training those who farm Creole hens can be provided in the future so that they provide greater livestock and demand in the market. Analysis of the type of eggs consumed found that 50% of produces consume Creole hen eggs, 44% consume eggs from laying birds, and only 1% prefer quail eggs, which demonstrates high acceptance of Creole eggs by families living in the area of the Utopia Community Fair.