Keywords
alliance capabilities, university-industry, alliance management capability, alliance learning, alliance relationship, R&D
This article is included in the Research on Research, Policy & Culture gateway.
This article is included in the Research Synergy Foundation gateway.
alliance capabilities, university-industry, alliance management capability, alliance learning, alliance relationship, R&D
Industry 4.0 has been the main agenda for many countries,1 including Malaysia.2 Industry 4.0 is the technological evolution and digitalization of the manufacturing processes to increase productivity and efficiency.3 However, it is observed that Malaysia is relatively slow in picking up the pace in transitioning into Industry 4.0.3 Hence, various Malaysian policies such as the National Transformation 2050 Policy, underscore the role that innovation and R&D can play to ensure a smooth transition into Industry 4.0.4 These policies clearly suggest that stronger alliances between universities and industries are crucial in accelerating R&D and innovation capabilities.5,6
However, successful alliances between universities and industry are not without their own set of challenges.7 A glance at the strategic management study, particularly on alliance capabilities at the micro-level processes, opens the need to further investigate the level of alliance capabilities in Malaysian university-industry R&D alliances.8 The research on alliance capabilities, specifically at the micro-level processes (which include the ability to manage, integrate and learn from the alliance relationship), is crucial to achieve strategic benefits and sustainability.8,9
Although research on alliance capabilities existed since the 1990s, extant literature primarily focuses on firm-to-firm collaboration.10 Studies on university-industry alliances emerged in the 2000s while specific research on knowledge-based alliance capabilities only started in 2008.11 To date, studies on the university-industry alliance capabilities, primarily on quantitative analysis, are still limited. Thus, causing a hurdle for researchers in finding the measurement items on alliance capabilities that can fit both the university and industry R&D context.
Henceforth, this paper purports to develop a set of measurement items on micro-level processes of alliance capabilities in the context of university-industry R&D alliances. Based on the framework adapted from Kohtamäki et al.,8 alliance capabilities refer to the firm's ability in managing, integrating, and learning from the alliance relationship. Figure 1 illustrates the alliance capabilities dimensions used in this study.
Alliance management capability is the ability of university-industry R&D alliances to set targets, implement tasks, and perform alliance evaluation.8 Alliance target setting refers to the ability of a firm to establish goals,12,13 configure processes,14 and developing alliance structures.15 On the other hand, alliance task implementation denotes the ability of a firm to coordinate with strategic alliance partners16 and rally the support of the management team.17 Meanwhile, the third aspect of alliance management capability is the evaluation of the alliance tasks and activities.18
Alliance integration capability looks at how R&D alliance partners develop their alliance capabilities through social and structural integration.8 The ability of alliance partners in utilizing relational capability,19 inter-organizational communication,20 and relational capital13 are measured under social integration. Whereas structural integration can be measured through the firm’s ability to achieve project team effectiveness.21
Alliance learning capability is the third dimension of alliance capabilities. It evaluates R&D partners’ ability to create, assimilate, and internalize knowledge from their relationship.8 In knowledge creation, the firm will assess how they can generate knowledge from experience,22 articulate and share the knowledge.23 Knowledge assimilation, on the other hand, is measured through knowledge codification and combination.23 While knowledge internalization can be assessed through the firm’s ability to internalize knowledge23 and acquire relationship learning.24
Measurement items or scales are normally used to measure actions, behaviors, or feelings that cannot be measured using a single item or variable.25,26 This paper presents the measurement items for alliance capabilities in the context of Malaysian university-industry R&D alliances. Based on the item development method by Boateng et al.,26 the first step is specifying the variable, dimensions, and constructs in measuring alliance capabilities. In this study, measurement items are carefully chosen from intensive review of existing literature. Due to limited alliance capabilities measures in the context of university-industry alliances, measurement items are adapted from various inter-firm collaboration studies to suit the context of this study.27 All scales are measured in a 5-point Likert scale (1-Strongly disagree to 5-Strongly Agree). Once the measurement items were finalized, an in-depth pre-testing was performed with five subject matter experts in the field of Strategic Management. This process is necessary to ensure content validity and face validity of the measurement items.26
The data for these measures will be collected through a survey. When investigating alliance capabilities in university-industry R&D alliances, the appropriate unit of analysis will be dyads. The survey forms will be distributed to university researchers and their respective industry partners who are working or have worked together in an R&D project. Reputational and snowball sampling will be used due to the inclusion criteria of the respondents. Subsequently, the data will be analyzed using the Multi-Group Analysis (MGA) technique using PLS-SEM.
In addition, as this type of study involves human participation, consent from the respondents will be acquired. Due to the Covid-19 pandemic, this study will be conducted using an online survey platform (Google Form). Hence, a statement of consent will be included on the first page of the survey information sheet. Respondents can opt to provide their consent by answering the survey (i.e., clicking the ‘Next’ button) and vice versa.
Upon completion of the measurement development, and pre-testing for face validity and content validity,28 the measurement items for alliance capabilities in Malaysian university-industry R&D alliances are presented below.
Goal setting is the ability of R&D alliance partners to align their common goals. Differences in respective organizational goals will impede the alliance success.7 Therefore, it is important for both parties to achieve common understanding and agree on shared project objectives and requirements prior to the establishment of the R&D alliance. Figure 2 shows the measurement items used in measuring goal setting.
Process configuration measures the ability of R&D alliance partners in combining internal and external factors that are important for successful project execution and developing relational capability.29 Specifically, process configuration evaluates the R&D alliances’ ability in configuring resources (planning tools, standard operating procedures, and technological expertise), team members qualification in problem-solving, and task fulfillment (the input of R&D alliance partners is also considered in completing the project).14 Measurement items for process configuration adapted from Jacob14 are as shown in Figure 3.
Alliance structure measures the readiness of dedicated supporting units and individuals in managing the R&D alliance relationship.15 The availability of dedicated functions or individuals in managing the alliance relationship is argued to be one of the crucial aspects in managing the collection of knowledge and alliance practices.30 Figure 4 illustrates the measurement items used in measuring alliance structure.
Coordination evaluates how R&D alliance partners achieve mutual project goals through individual roles and activities’ specifications.31 As part of the control processes, coordination between alliances enables them to streamline their R&D activities, enhancing learning capability, and increase their communication quality.32 Figure 5 illustrates the items to measure coordination.
Management support focuses on the leading capability of the R&D alliances’ respective organizations in inspiring individuals to achieve the designated R&D outcomes.33 Through this mechanism, researchers who are involved in the R&D alliance will understand the strategic importance of the alliance to the organization and are aware of the management commitment to this collaborative arrangement.34 The measurement items for management support are as shown in Figure 6.
Alliance evaluation is one of the control processes in alliance capabilities. Through alliance evaluation, R&D alliance partners will be aware if there are any problems in the relationship that may affect the alliance performance.18 This controlling and monitoring activity is essential to make sure the tasks were executed as planned to achieve the targeted outcomes.35 Figure 7 illustrated the measurement items for alliance evaluation.
Relational capabilities are part of the social integration in the alliance capabilities framework. They focus on the relationship quality of the R&D alliance partners.19 The high relational capability will impact knowledge transfer intensity which also signals trust development.36 Therefore, relational capability can be explained as the readiness of a firm in forming and sustaining the R&D alliance relationship with its partners.37 Measurement items for relational capabilities are as shown in Figure 8.
Inter-organizational communication measures the effectiveness of information sharing and communication in both formal and informal ways between R&D alliance partners.38 As R&D alliances are formed between two or more different entities, the ability to create effective communication and interaction will result in loyalty, enabling knowledge exchange, and sustaining the relationship.20 Figure 9 shows the measurement items used in measuring inter-organizational communication.
Relational capital in R&D alliance relationships is portrayed as the ability to create a sense of shared destiny, trust, and open interaction.39 The ability to develop relational capital between R&D alliance partners is crucial mainly in the innovation value chain, as it promotes effective knowledge integration and innovative activities.13,40 Figure 10 illustrates the measurement items for relational capital.
Project team effectiveness investigates how the joint involvement of alliance partners in the R&D project positively influences the project outcomes.21 Petersen et al.41 has precisely emphasized project team effectiveness, enhancing problem-solving, decision making, and team functionality. Project team effectiveness measurement items are as shown in Figure 11.
Alliance experience is argued as a crucial knowledge generator in any alliance relationships.42 Apart from technical knowledge, experience gained from previous alliances will enhance the competency in managing future similar relationships.43 Based on Emden et al.,22 learning from alliance experience can be evaluated through the organizational ability in acquiring, analyzing, and distributing knowledge gathered from the alliance relationship. Figure 12 shows the measurement items in measuring alliance experience.
Knowledge articulation focuses on R&D partners’ ability in externalizing knowledge gathered throughout the alliance relationship into a format that is accessible to others.23 In an alliance relationship, knowledge can be garnered through the individuals' interaction with alliance partners. This type of knowledge is categorized as tacit knowledge, and thus, the ability to document this knowledge for others to access may increase the ability for others to learn from it.44 Measurement items for knowledge articulation are as shown in Figure 13.
Knowledge sharing, on the other hand, measures the efficiency of knowledge distribution between individuals through personal interaction.23 The ability to share knowledge among individuals who are involved in an R&D alliance will lead to better project performance.44 Figure 14 presents the measurement items for knowledge sharing.
Knowledge codification is the merging of explicit knowledge into a systematic and meaningful document that can be used as a guide in managing future R&D alliances.23 The codification of valuable knowledge into a systematic documentation can assist alliance partners in knowledge assimilation and facilitate decision making.16,23 Measurement items for knowledge codification are as shown in Figure 15.
Knowledge internalization in an R&D alliance aims to assist individuals to better understand the needs and requirements of their partners.45 Knowledge internalization focuses on developing the ability to internalize knowledge gathered from the alliance through proper training activities.46 Figure 16 illustrates the measurement items for knowledge internalization.
Relationship learning focuses on joint activities between R&D alliance partners to improve the relationship through information sharing, creating common learning platforms, and modifying their teamwork behaviors.12,24 These joint activities are further interpreted and integrated into relationship-specific memory that can influence their behaviors and routines.47 Through relationship learning, both R&D alliance partners will be able to re-evaluate and re-adjust their routines to achieve the expected outcomes.45 Figure 17 shows the measurement items for relationship learning.
In summary, quantitative measurement items for alliance capabilities in the context of the university- industry R&D alliances are still at an infancy stage. However, based on extant research on alliance capabilities in various inter-organizational contexts,8,10 it is possible to deploy these measures after appropriate content validity and face validity assessment at the pre-testing stage. Therefore, this paper has successfully developed a comprehensive set of measurements items to determine the extent of alliance capabilities in the context of university-industry R&D alliances.
These measures will be deployed in a quantitative study which intends to develop a framework on how micro-level alliance capabilities affect university-industry R&D alliance success. This study will examine how alliance capabilities function at the micro-processes and relational level. This research will analyze the dyadic relationship between individual university researchers and their industry partners (dyads). It is hoped that this study will be able to develop a composite model to explain the interplay of the alliance capability dimensions and their influence on R&D alliance success.48
This study aims to develop the measurement items for alliance capabilities which consist of managing, integrating, and learning from the alliance relationship. From the item development process, this study managed to produce a set of measurement items for alliance capabilities relevant in the context of Malaysian university-industry R&D. We would like to emphasize that these scales have not been statistically analyzed. Thus, further assessment on construct validity such as construct discriminant validity, convergent validity, and other reliability tests is required.28
Figshare. Alliance Capabilities Measurement items and framework.pdf. DOI: https://doi.org/10.6084/m9.figshare.14872140.v1.49
This project contains the following data: This document contains the measurement items for alliance capabilities in the context of university-industry R&D.
Data are available under the terms of the Creative Commons Zero “No rights reserved” data waiver (CC BY 4.0 Public domain dedication).
This research received an ethical approval from the Research Ethics Committee (REC) of Multimedia University (Approval Number: EA1302021).
We would like to thank the three (3) Subject Matter Experts (SMEs) in the Strategic Management field from two universities in Malaysia that contributed to the pre-testing of the measurement items discussed in this paper.
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Is the work clearly and accurately presented and does it cite the current literature?
Partly
Is the study design appropriate and is the work technically sound?
Partly
Are sufficient details of methods and analysis provided to allow replication by others?
No
If applicable, is the statistical analysis and its interpretation appropriate?
No
Are all the source data underlying the results available to ensure full reproducibility?
No
Are the conclusions drawn adequately supported by the results?
No
Competing Interests: No competing interests were disclosed.
Reviewer Expertise: University-Industry Collaboration
Is the work clearly and accurately presented and does it cite the current literature?
Partly
Is the study design appropriate and is the work technically sound?
Yes
Are sufficient details of methods and analysis provided to allow replication by others?
Partly
If applicable, is the statistical analysis and its interpretation appropriate?
Not applicable
Are all the source data underlying the results available to ensure full reproducibility?
No source data required
Are the conclusions drawn adequately supported by the results?
No
References
1. Petruzzelli A: The impact of technological relatedness, prior ties, and geographical distance on university–industry collaborations: A joint-patent analysis. Technovation. 2011; 31 (7): 309-319 Publisher Full TextCompeting Interests: No competing interests were disclosed.
Reviewer Expertise: Innovation Management
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Provide sufficient details of any financial or non-financial competing interests to enable users to assess whether your comments might lead a reasonable person to question your impartiality. Consider the following examples, but note that this is not an exhaustive list:
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