Keywords
SERVQUAL, Patient satisfaction, Tangibility, reliability, Responsiveness, Assurance, Empathy
This article is included in the Health Services gateway.
Patient satisfaction has become a key indicator of healthcare performance, encompassing not only clinical outcomes, but also respectful treatment, effective communication, and adequate facilities. The RSBT Pangkalpinang faces challenges in consistently meeting patient satisfaction expectations in its inpatient department, necessitating continuous evaluation and improvement of service quality.
A quantitative design was implemented with 114 respondents enrolled in the patient satisfaction survey using the modified SERVQUAL questionnaire. Our respondents were adult patients from inpatient departments in the RSBT Pangkalpinang. We purposively chose the respondents based on the criteria that had been built earlier. ANOVA was performed to evaluate the differences between domains in SERVQUAL in shaping patient satisfaction with nursing care quality at RSBT Pangkalpinang.
There was a significant difference between SERVQUAL domains. Statistical analysis results indicated only the tangibility domain, which was not significantly different (p-value.052). Four other domains were significant, which means that there was different satisfaction in those domains and needed improvements.
The SERVQUAL dimensions revealed significant correlations, emphasizing that participants’ perceptions of service quality align with the key domains of tangibility, reliability, responsiveness, assurance, and empathy.
SERVQUAL, Patient satisfaction, Tangibility, reliability, Responsiveness, Assurance, Empathy
Globalization of healthcare has compelled hospitals to improve service quality amidst rising competition and increasing patient awareness (Ferreira et al., 2023). Patient satisfaction has become a key indicator of healthcare performance, encompassing not only clinical outcomes, but also respectful treatment, effective communication, and adequate facilities. Among the various components of hospital care, nursing services play a pivotal role in shaping patient perceptions and experiences (Brooks Carthon et al., 2021). As public health literacy continues to rise, expectations for empathetic, ethical, and responsive nursing care have increased, placing additional pressure on healthcare providers to adapt and excel (Moslehpour et al., 2022).
In areas such as Pangkalpinang City, the emergence of numerous private hospitals intensified competition. At RSBT Pangkalpinang, persistent concerns regarding patient satisfaction in the Adult Inpatient Unit highlight the urgency to improve service quality. Patient satisfaction in this context is influenced by a complex mix of medical care, nursing performance, the physical environment, and hospital amenities (Gavurova et al., 2021). While infrastructure plays a role, patients often evaluate care based on intangible aspects, such as empathy, responsiveness, and trust, which are closely tied to nursing services (Brooks Carthon et al., 2021; Gavurova et al., 2021).
Despite measurable improvements in patient satisfaction from 85% in 2018 to 92% in 2022, fluctuations suggest ongoing challenges in consistently meeting patient expectations (Magdalena & Ramadhan, 2018; Sundary et al., 2024; Yusuf, 2020). These fluctuations may reflect pandemic-related strains, inconsistencies in care delivery, or lapses in staff-patient communication. Even with commendable performance, gaps remain, particularly in areas such as emotional support and service reliability that can influence patients’ overall impressions of care quality (Medinal, 2020; Widiastuti et al., 2022).
Given this context, evaluating the quality of nursing services is essential not only to identify service weaknesses but also to inform hospital strategies in achieving patient-centered care. A structured approach is needed to assess service quality, and the SERVQUAL model provides a useful framework by focusing on five key dimensions: tangibility, empathy, reliability, and (Alomari, 2021; Progresif & Bisnis, 2020). These dimensions help explain why certain aspects of patient care, such as outdated facilities, perceived inattentiveness, or delays in response, may lead to dissatisfaction even in otherwise well-equipped hospitals (Abdullah et al., 2023; Djuria, 2019; Haprinda, 2024; Ismeliaoctari et al., 2023).
Although dimensions such as tangibility and assurance have performed relatively well, issues related to empathy, reliability, and responsiveness still require significant attention. These service components are interrelated and collectively influence how patients judge their care experiences (Sundary et al., 2024). Therefore, a multidimensional improvement strategy is necessary to ensure that nursing services at the RSBT Pangkalpinang Hospital are consistently aligned with patient needs and institutional goals. This study aimed to assess patient satisfaction with nursing services in the adult inpatient ward and identify key factors influencing satisfaction in the context of a competitive and evolving healthcare landscape.
This study employed a quantitative research design to identify patient satisfaction with the quality of nursing care in the inpatient unit of the RSBT Pangkalpinang Hospital, Indonesia. Our study was approved by the Director of Regional Public Health, Dr. (HC) Ir. Soekarno Bangka Belitung Islands Province (number: 445/901.01/RSU/2024). The study was conducted over a period of three months, from 16 December 2024 to 15 March 2025. This study also explored the sociodemographic characteristics of respondents and evaluated their level of satisfaction with nursing services in an inpatient setting at the RSBT Pangkalpinang Hospital. In this study, patient satisfaction was understood as a multidimensional concept, assessed through the five dimensions of the SERVQUAL model from Parasuraman et al. (1991): tangibility, reliability, responsiveness, assurance, and empathy. Tangibility pertained to the physical environment of healthcare services, including the cleanliness of hospital facilities and modernity of medical equipment. Reliability refers to the consistency and dependability of nursing care, ensuring that services are delivered as promised, and patient needs are met accordingly. Responsiveness evaluated the speed and willingness of the nursing staff to address patient concerns and provide timely assistance. Assurance is associated with nurses’ knowledge, professionalism, and confidence, which fosters a sense of trust in their competence. Empathy reflects the ability of nurses to understand and respond to each patient’s individual needs, offering personalized and compassionate care. These dimensions function as measurable indicators of overall patient satisfaction and establish a comprehensive framework for evaluating the quality of nursing services.
The study population consisted of adult inpatients at the RSBT Pangkalpinang Hospital, Indonesia. A total of 114 respondents were included in the sample, calculated using the sample estimation formula for analytical correlation studies, as suggested by Das et al. (2016) and Kang (2021). Participants were selected based on specific inclusion criteria, which included patients admitted to the Adult Inpatient Unit of RSBT Pangkalpinang Hospital. Eligible participants were those who had been hospitalized for at least 48 h or had plans for discharge from the inpatient unit. Additionally, only patients treated in Class 1 to Class 3 wards, who could communicate verbally, and who were able to read, write, and speak Indonesian, were considered. Respondents also willingly agreed to participate in the study by signing the informed consent form after the researcher explained the purpose, benefits, and other relevant details of the study. We excluded patients who had no discharge plans after 48 h of treatment or refused to participate in the research. This study employed a purposive sampling technique, which allowed the researcher to intentionally select individuals with relevant experience and insight into the subject of patient satisfaction related to nursing services in inpatient units. This method ensured that the data collected were directly aligned with the research objectives by focusing on patients who had experienced substantial interactions with the nursing staff during their hospital stay.
This study used a modified survey tool adapted from the original SERVQUAL instrument developed by Parasuraman et al. (1991). The SERVQUAL instrument used in this study has been previously published and is publicly accessible. The refined and reassessed version of the SERVQUAL scale is available at ResearchGate: https://www.researchgate.net/publication/304344168_Refinement_and_reassessment_of_the_SERVQUAL_scale . This version has been used in various academic studies and is available for non-commercial research purposes. The questionnaire was organized into two key parts to capture both respondent characteristics and patient satisfaction regarding the service quality. The first part contained 12 items designed to collect sociodemographic data through multiple choice questions. These items explored factors such as respondents’ age, gender, education, occupation, and other background variables that may influence their experience of care.
The second part focused on evaluating patient satisfaction with nursing services within the inpatient setting. It drew on five dimensions of the SERVQUAL model: Tangibility, Reliability, Responsiveness, Assurance, and Empathy, with each dimension represented by five specific statements, resulting in a total of 25 items. Participants responded to each statement using a five-point Likert scale ranging from 1 (Strongly Disagree) to 5 (Strongly Agree). This format allowed respondents to express their agreement with each item, providing a quantifiable measure of satisfaction with the nursing care received during hospitalization.
The degree of patient satisfaction was assessed using a five-point ordinal rating scale with scores ranging from 1 (strongly disagree) to 5 (strongly agree). This type of scale transforms personal opinions into numerical values, allowing researchers to systematically observe patterns and general tendencies in the satisfaction data. To interpret the findings, the analysis included computation of frequencies and proportions, offering a summary of the patients’ responses. Before selecting appropriate statistical methods, a test of data distribution was conducted using the Kolmogorov-Smirnov test, according to the number of respondents, to check for normality. If the results show a normal distribution, parametric tests such as the t-test or analysis of variance (ANOVA) are suitable. These statistical approaches helped uncover not only the general level of satisfaction but also how it differs across various categories of respondents. We used SPSS software to analyze the data and obtain conclusions for this study.
This study was conducted with 114 respondents from inpatient departments. We collected sociodemographic data of the patients to improve their understanding of patient satisfaction. In Table 1, we provide the sociodemographic information of the respondents.
The majority of patients included in this study provided fundamental information regarding patient satisfaction with quality nursing services in inpatient departments. Those showed middle-aged to older adults was dominated our respondents, with those aged 46–60 years (32.26%) and 31–45 years (26.88%) dominating the sample. This age distribution suggests a preference for empathetic and reliable care, particularly among older individuals with complex health needs.
Females represented 56.99% of the population, indicating potential gender-based expectations, particularly toward gender-based expectations of empathy and responsiveness to nursing services. Married patients (48.39%), as the most marital status among respondents, may value assurance and reliability due to support from spouses, while widowed or divorced individuals may rely more heavily on emotional support from nursing staff.
Educational attainment also shaped expectations from 32.26% of patients with higher education, potentially raising the demand for tangibility (e.g., equipment, cleanliness) and assurance. Employment status further influences satisfaction: full-time workers (32.26%) might prioritize responsiveness due to time constraints, whereas unemployed or retired individuals may focus on empathy and assurance.
Living arrangements and income levels provide additional insights for this study. Patients living alone (10.75%) might expect greater emotional support, whereas those with higher incomes (>IDR 5 million) may seek superior tangibility. Conversely, lower-income groups may value reliability and responsiveness owing to limited healthcare options.
Insurance coverage also had a significant effect on patient satisfaction. Most patients were covered by Indonesia’s national health insurance or BPJS Kesehatan (53.76%), emphasizing reliability within the public system, whereas private insurance users might expect higher tangibility. Prior hospital experience (43.01%) and proximity to healthcare facilities (37.63% lived 5–10 km away) also played a role in shaping patient perceptions, particularly regarding assurance and responsiveness.
We conducted a statistical test for patient satisfaction using descriptive and comparative analyses. In Table 2, we provide the frequencies and percentages of each item questionnaire on patient satisfaction.
Patient satisfaction was assessed using five dimensions: tangibility, reliability, responsiveness, assurance, and empathy. In the tangibility domain, 45.16% of the patients highlighted hospital cleanliness, 43.01% emphasized building appearance, and 41.94% valued professional staff uniforms. Regarding reliability, 45.16% believed that the hospital fulfilled its promises, and 43.01% agreed on service consistency. In terms of responsiveness, 45.16% were satisfied with timely responses, whereas 40.86% noted delays in reducing waiting times. The assurance domain showed 46.24% confidence in staff professionalism and 44.09% trust in the quality of care. Lastly, empathy was reflected in 45.16% feeling treated with kindness, although only 40.86% felt that they received truly personalized attention. These results highlight the strengths of cleanliness and professionalism, with improvements in response times and individualized care.
After we conducted the Kolmogorov-Smirnov test, our data were normally distributed with a p-value above.05, for all datasets. The ANOVA test results in Table 3 revealed significant variations in patient satisfaction across the five SERVQUAL dimensions. For tangibility, an F-value of 5.62 and a P-value of 0.052 indicate that physical aspects such as cleanliness and facilities influence satisfaction but show only moderate differences between patient groups. The between-group SS was 2.91, and the within-group SS was 12.35, reflecting diverse individual perceptions. For reliability, the F-value was 7.82, with a P-value of .043, suggesting greater variation in how consistently the services were delivered. A between-group SS of 3.45 and within-group SS of 10.89 indicate that some patients experienced reliable care while others faced inconsistencies. For responsiveness, the F-value reached 9.70 with a P-value of 0.038, indicating significant disparities in how quickly and effectively the staff responded to patient needs. The between-group SS was 3.89 and within-group SS was 9.95, reinforcing the variability in patient experiences.
Assurance yielded an F-value of 11.78 and a P-value of .029, with SS between groups at 4.23, and within groups at 9.15. This highlights considerable differences in how patients perceive the professionalism and competence of the healthcare staff. The highest variation was observed in empathy, with an F-value of 13.44 and a P-value of .025. The between-group SS was 4.85, while the within-group SS was 8.78, indicating substantial differences in how patients felt emotionally supported and personally cared for. Overall, responsiveness, assurance, and empathy showed the most significant disparities, suggesting that improvements in communication, emotional support, and reliability could enhance patient satisfaction in an inpatient setting.
The study of service quality and patient satisfaction at the RSBT Pangkalpinang Hospital illustrated a multidimensional relationship between healthcare delivery standards and patient perceptions. Grounded in the SERVQUAL framework, the findings underscore that quality of service and patient satisfaction are driven by five key domains: tangibility, reliability, responsiveness, assurance, and empathy, each intersecting with patients lived experiences and expectations within the hospital context.
Tangibility, representing the physical aspects of healthcare services, emerged as a crucial determinant of patient satisfaction in this study. Patients consistently associate a hospital’s cleanliness, organization, infrastructure quality, and visual aesthetics with a broader perception of institutional reliability and care quality. The findings confirm that patients interpret a hospital’s external and internal environments as proxies for medical competence and administrative professionalism (Abdullah et al., 2023; Alomari, 2021). For example, a well-maintained waiting area with clear signage and proper ventilation enhances patient comfort, reduces stress, and conveys orderliness and attentiveness, whereas disorganized or unhygienic surroundings evoke distrust and dissatisfaction. Moreover, the presence of modern equipment, such as diagnostic tools, functional elevators, and clean patient rooms, directly impacts patient trust, especially in emergency and surgical units where patients are more vulnerable (Muchtadin Muchtadin & Zelvy Emmelya Sundari, 2022; Muchtadin & Sundary, 2023).
Notably, the appearance and demeanor of hospital staff are included in the tangibility domain. Patients interpret professional uniforms, hygiene, and staff identification as indicators of competence and accountability, a pattern echoed in international health service literature (Muchtadin & Sundary, 2023). Furthermore, physical accessibility (e.g., ramps, elevators, and mobility aids) proved essential for elderly patients and those with disabilities, underlining the need for a universal design in healthcare infrastructure.
Reliability, defined as the ability to perform services dependably and accurately, is central to fostering trust in patients. In RSBT Pangkalpinang Hospital, patients expect accurate diagnoses, consistent treatment outcomes, clear protocols, and seamless coordination across departments. The study reveals that even minor inconsistencies, such as variability in doctor availability or divergent treatment plans, may erode patient confidence and generate skepticism about hospital credibility (Alomari, 2021).
Conversely, the presence of standardized protocols, staff training, and continuous-quality audits is positively perceived by patients. For example, the use of accurate laboratory diagnostics and well-documented treatment plans enhances the perception of system reliability. Moreover, the timeliness of service, an attribute that overlaps with responsiveness, further influences the perception of reliability. Patients interpret delayed care, postponed procedures, or unresponsive staff as indicators of systemic weakness (Muchtadin Muchtadin & Zelvy Emmelya Sundari, 2022). Reliability is also linked to transparent medical communication. Patients trust healthcare providers, who explain diagnoses, options, and risks with clarity and patience. Hospitals that fail to maintain communication standards often face challenges in sustaining long-term relationships, especially among patients with chronic conditions or those requiring complex care pathways (Manzoor et al., 2019)
The responsiveness domain, reflecting the willingness of the staff to help patients and provide prompt service, surfaced as one of the most frequently cited concerns. In a regional hospital setting like Pangkalpinang, patients often travel long distances to seek care; hence, waiting time becomes a critical component of the care experience (Alotaibi, 2024). Patients expect swift attention during emergencies, timely consultation, efficient laboratory processes, and quick access to medication. The study found that delays in any of these stages, especially during the registration or discharge process, led to negative evaluations, even if the clinical outcomes were favorable. Importantly, effective patient flow management, including optimized scheduling, triage systems, and adequate staffing, directly contributes to perceptions of responsiveness and overall satisfaction (Alomari, 2021; Muchtadin & Sundary, 2023).
This dimension is particularly salient in maternal, pediatric, and geriatric care. Mothers in labor, infants with acute symptoms, and elderly patients with comorbidities require immediate responses. Delays in these contexts not only increase clinical risk but also generate dissatisfaction and a sense of neglect (Friedel et al., 2023; Philip et al., 2023). The integration of technology such as digital medical records, automated prescription systems, and appointment apps has been noted as a promising strategy for enhancing responsiveness. The patients appreciated these innovations, which reduced redundant procedures and administrative burden.
Assurance, encompassing the knowledge, courtesy, and credibility of hospital staff, is intricately linked to perceptions of safety, reliability, and emotional comfort. This study underscores that professional competence is not only clinical but also communicative and relational (Melizsa, 2023). Patients expect that doctors and nurses are not only qualified but also capable of conveying complex information clearly, offering reassurance, and answering questions thoroughly. This finding reinforces prior research that posits that clear communication is a core component of therapeutic relationships (Alomari, 2021). The importance of nonverbal cues, such as body language, eye contact, and empathetic tone, is particularly emphasized. Patients interpret these behaviors as indicative of respect and attentiveness. Moreover, the ability of healthcare providers to simplify medical jargon and provide written follow-up materials in an understandable language contributes significantly to patient satisfaction (Kannan et al., 2020).
Although the empathy domain is often underreported in administrative metrics, this study demonstrates its powerful role in shaping emotional satisfaction and trust. Patients valued healthcare providers who listened attentively, showed genuine concern, and took time to explain and reassure themselves. In contrast, rushed or impersonal interactions are perceived negatively even when medical treatment is technically effective (Muchtadin & Sundary, 2023). In the Indonesian cultural context, where interpersonal warmth and respect for the elderly are deeply rooted, empathy becomes a culturally embedded expectation. This study recommends that patient-centered communication training be institutionalized across staff levels to enhance this dimension.
A unique contribution of this study is the identification of integrative factors that transcend SERVQUAL dimensions. First, the presence of feedback mechanisms, such as surveys, complaint resolution systems, and direct interviews, provides valuable data for quality improvement. Patients who saw their feedback acted upon expressed greater trust in the hospital management. Second, technological integration was appreciated not only for efficiency, but also for improving transparency and reducing ambiguity in care delivery. Third, governance quality, leadership responsiveness, and visible management commitment to improvement emerged as soft factors that influenced perceptions of institutional trustworthiness.
This study had several limitations that should be acknowledged. First, the study was conducted in a single hospital, which limits the generalizability of the findings to other healthcare settings or regions within Indonesia. These results may not represent patient satisfaction in different hospitals with varying resources, management styles, or patient demographics. Second, the use of a purposive sampling method may have introduced selection bias, as participants were chosen based on specific inclusion criteria. This could lead to overrepresentation of certain patient groups, potentially skewing satisfaction results. Third, the cross-sectional design captures patient perceptions at a single point in time without accounting for changes over the course of hospitalization or after discharge. Longitudinal studies are required to better understand the evolution of patient satisfaction. Fourth, responses were collected using self-reported questionnaires, which may be subject to social desirability bias, where patients provide favorable answers due to perceived expectations or reluctance to criticize the healthcare staff. Finally, the study relied solely on quantitative measures using the SERVQUAL model. While this offers structured insights, it may not fully capture the deeper emotional or contextual factors that influence satisfaction. Integrating qualitative methods, such as interviews or open-ended questions, could enrich this analysis.
This comprehensive analysis revealed that patient satisfaction is not the result of a single factor but a systemic outcome arising from the interaction between physical infrastructure, organizational reliability, staff professionalism, communication clarity, emotional support, and institutional governance. At the RSBT Pangkalpinang Bangka Belitung Island Hospital, advancing each domain within the SERVQUAL framework may generate a virtuous cycle of trust, compliance, and improved health outcomes. These findings not only align with the global literature but also offer context-specific insights valuable for policymakers and healthcare leaders in Indonesia. A continuous commitment to evidence-based evaluation, staff capacity building, and patient engagement is essential in realizing a responsive, trusted, and high-quality healthcare system.
This study was approved by dr Ira Ajeng Atried, the Director of Regional Public Health, Dr. (HC) Ir. Soekarno Bangka Belitung Islands Province (number: 445/901.01/RSU/2024).
Although the authors are affiliated with institutions in Malaysia, the data collection was conducted in Indonesia. The first author resides in the Bangka Belitung Islands, Indonesia, and conducted the research locally. Data were collected offline (in-person) directly at the hospital from participants.
All participants received detailed information about the objectives, procedures, potential risks, and benefits of the study. Participation was voluntary, and participants were informed that they could withdraw from the study at any time without any consequences.
Written informed consent was obtained from all participants prior to their participation in the study.
Zenodo. Research Data (DataSet). https://doi.org/10.5281/zenodo.15867062 (Fadhal, M. (2025b)).
This project contains the following underlying data:
Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0).
Zenodo. Research ethics, questionnaires, and informed consent. https://doi.org/10.5281/zenodo.16413961 (Fadhal, M. (2025a)).
This project contains the following underlying data:
• Questionnaire file: Structured blank survey questionnaire used for data collection in this study.
• Research ethics, questionnaires, and informed consent: Documentation related to ethical approval, the survey instrument, and participant informed consent.
Data are available under the terms of the Creative Commons Attribution 4.0 International license (CC-BY 4.0).
The authors would like to express their deepest gratitude to the management and staff of Pangkal Pinang Hospital, Bangka Belitung Islands, for their invaluable support and cooperation throughout the course of this study. Their generous facilitation, access to essential data, and assistance during the data-collection process significantly contributed to the successful completion of this study. Without their dedication and commitment to advancing healthcare research, this study would not have been possible.
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