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Holmes T, Alice L, Ward J et al. Top down effects in the real-world: an empirical assessment of smoker status on visual attention to brand and warnings when viewing different tobacco package designs. F1000Posters 2014, 5:587 (poster)

Top down effects in the real-world: an empirical assessment of smoker status on visual attention to brand and warnings when viewing different tobacco package designs

Tim Holmes1, Lowenhoff Alice, Jon Ward, Hayley Thair, Elina Nikolaidou
Published 16 Jun 2014
Author Affiliations
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Published 16 Jun 2014

Top down effects in the real-world: an empirical assessment of smoker status on visual attention to brand and warnings when viewing different tobacco package designs

[version 1; not peer reviewed]

Tim Holmes1, Lowenhoff Alice, Jon Ward, Hayley Thair, Elina Nikolaidou
Author Affiliations
1 Department of Research & Development, Acuity Intelligence Ltd, UK
Presented at
Vision Sciences Society Annual Meeting 2014
Abstract
Competing Interests

The research was funded by Philip Morris International (PMI), but was conducted entirely independently of them. PMI had no input to research design, participant recruitment, data collection, data analysis or the presentation of results for VSS. Permission to present/publish regardless of outcome was obtained in writing from PMI prior to acceptance of project funding.

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